"Água Viva Head Spa" Project information
- Category: Brand and Visual Identity; Social Media Design; Video Editing
- Project date: January 2026
- Software: Adobe Illustrator; Adobe Photoshop; Capcut
- Type of Project: Client Project
I developed the name, concept, visual identity, and promotional materials for Água Viva Head Spa, a real wellness studio focused on relaxation and scalp care.
The name Água Viva refers to the Portuguese word for jellyfish, which inspired the brand symbol.
The jellyfish became a visual metaphor for fluidity, softness, and the calming movement of water, reflecting the relaxing and nature-inspired experience of the head spa.
The project included brand identity design, social media content, promotional videos, and printed materials to help introduce the brand and establish its visual presence.
As part of the brand identity project, I developed social media content for Instagram, including promotional posts, educational content, and reels showcasing the head spa experience. I also organized the page structure, designing story highlights and refining the bio to create a cohesive and welcoming brand presence.
